Archaasm

A professional network built only for architects.

Client: MOAGlobal Innovations Private Limited
Sector: Architecture · Social platform
Year: 2025
Status: Live
Scope: Brand Identity, Design System, Web App, Mobile PWA, Marketing

An architect's professional life is spread across places that were never built for it — the portfolio on Instagram, the job hunt on LinkedIn, the real arguments in group chats that scroll away by morning, and the reading across a dozen unconnected publications.

Nothing treated architecture as a profession with its own centre of gravity: somewhere to debate the built environment, find work in it, and publish about it, among people doing the same thing.

Built brand and product end to end — identity, logo, design system, and the platform itself across a web app and an installable mobile PWA.
Drew the mark from the profession's own tools: a geometric A that reads as a drafting compass and a roof gable at the same time, held in strict monochrome.
Made forums the centre rather than a feature — public and private groups, join requests, topic-tagged threads and polls, with a feed that surfaces conversation instead of broadcast.
Built a jobs board for architecture and interiors specifically, filtered by location, with firms posting directly rather than through a general listing site.
Added an editorial layer organised by what the profession actually argues about — the future of cities, space architecture, and where AI lands in practice.
Gave members one real identity across all of it: followers, group memberships, notifications, and control over what the network sees.
Produced the launch film and the AI-generated video work, and set the marketing up to run behind it.

Running as one product across web and an installable mobile app.

Forums, jobs and articles share a single account rather than sitting as three tools bolted together.

The identity carries from the app icon through to the launch film without a redraw.